First Ingredient of success is Confidence: This is simple, does your customer have confidence that your product or service will work for them.

If you don’t get this right your webpages are exited faster
than changing channels on yodeling contests. And a Limp Subject Line in your Email means people can’t get to the Delete Button fast enough.

Face it if your e-mail doesn’t get read you have a zero percent chance of making any money. That certainly won’t make you do cartwheels.

First what you say must not only be true but it must seem true and sincere to the other person. This helps to build rapport.

Credibility is the most important descriptive word about the marketing process. If you are your offer doesn’t seem credible you can pretty much forget about making a sale. A famous marketer once said to make your offer more credible reveal a weakness. People tend to distrust an offer that seems “Too good to be true.”

The very first thing you must do to sell any product or service is to gain a prospect’s attention. And you do that with a Powerful Headline.

Here are some great Subject Line Tips

First – Be personal – use person’s name if possible.

Remember the only purpose of the subject line is to get the
person to open and read the e-mail

Next tip is to use a “Magic or Power word” in your headline. In a future day lesson I will have a list of these “Magic Power Words” We want something that compels or motivates us to read further.

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